Dear curious eyes,
Stories we've shaped. Moments we've made. Every project starts with a human truth.
Uniqlo Indonesia
A six-week series exploring personal style as self-expression. Built around real customer stories, amplified by AI-generated visual variations.
Kopitiam Group
Documentary-style short-form content celebrating food as ritual. Slow-paced, meditative — a direct counter to algorithm-bait content.
Gojek Alumni Network
Thought leadership series converting internal company wisdom into public authority. Three founders, twelve weeks, one cohesive voice.
Living Spaces ID
Interior brand repositioning through editorial photography direction and AI-assisted scene composition. Warmer. More human.
BuildWith.id
Long-form interview series with product managers and designers. Edited to feel like conversation, not content.
Erigo Official
UGC-native campaign celebrating authentic styling over polished production. Real people. Real clothes. Real moments.